Saturday, December 8, 2012

GVM - Executive Education Offers 2 days course on Social Media ( Planning & Implementing Sucessful Digital Campaigns )

Leverage social online platforms and tools to boost your bottom line, create awareness and engage a com-munity around your brand to drive marketing innovation 


Global Ventures Media - Executive Education division, invites applications for its 2 day course,  Social Media ( Planning & Implementing Sucessful Digital Campaigns )

Designed to help you fine-tune your strategic understanding of social
media and update your online media relations capabilities, Social Media
Marketing Masterclass offers a breadth and depth of information
through live demonstrations, exercises and “real world” case studies to
advance your new media communications to the next level.

Key Take-Aways
1. Discover social media marketing trends in the region and beyond
2. Learn about new tools to leverage your brand’s marketing mix
3. Determine rules of engagement and best practices from brands in
the region and around the world
4. Implement a core set of processes and resources needed to
successfully build, launch and sustain a social media strategy
5. Evaluate current innovations, solutions and technologies
6. Monitor your brand’s online presence and measure ROI to prove
succes

Candidates can find details of these programs at http://www.gvmindia.com/socialmedia.html

The key objectives of the program are to learn how to effectively leverage Social Media for business, formulate an action plan that combines the key Social Media networks and tools, effectively create compelling content to increase online presence and monitor the success of Social Media campaign.

Eligibility

The applicant should have:

Accounts in some of the key social media platforms like Facebook, Twitter, Youtube, Flickr etc.
How to Apply

Visit http://www.gvmindia.com/socialmedia.html to register.

Program Fee: 

Rs 19,950 plus service tax

Last date for submission of form: Feb 15 2013

Course Content

Understand The Evolution Of Social Media Marketing And Digital Consumer:
The digital consumer: consumer engagement (meaning and implication) and merging patterns in digital consumption
The digital marketing landscape: role of digital marketing (scope & context), emerging trends, technology shifts and the online ecosystem
Building the business case for Digital Media campaigns.
Deep-dive into leveraging Facebook as a tactical campaign channel
Driving innovation in your digital campaign by exploring new tools/platforms
Promoting you campaign via search marketing.
Campaign strategy overview:


Course begins from 1 March 2013

For details contact: tc@gvmindia.com Or Call: +91 9768000890

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